Banking on Relationships: A Relationship Manager's Pivot to Success
Ravindra manahar MBA- II Semester Batch: 2023-25 ravindra.manahar2025@sibmnoida.siu.edu.in Relationship Managers play a central role in Indian Banks by acting as a link between the bank and its customers. Their foremost responsibility is to build and maintain strong bonds with clients of both individual and corporate customers. They are trained with understanding with monetary needs of their clients. To extend their task, they provide personalized financial advice, solutions and products in relation to their client’s requirements. Relationship Managers are the backbone of the bank, which makes them responsible for acquiring new customers for the bank. They manage the financial portfolios of clients, thereby analysing their financial situation, risk appetite and future endeavours and thus recommending unique investment products, loan options and various banking services. Relationship Managers remain active by promoting their additional services like insurance, credit cards