SIBM, Noida Student Completes Summer Internship at Pidilite
Subhanshu Bisht SIBM, Noida "The market has a way of teaching lessons that no textbook ever can." 📚➡️🏪 Over the past few weeks, I had the opportunity to intern with Pidilite Industries Limited as a Management Trainee in the Consumer Products – Maintenance (CP-MNT) division, where I worked on a project focused on "Accelerating sales growth through Range Selling". Like many MBA students, I entered the internship with frameworks, models, and plenty of classroom knowledge. Then I stepped into the market. And suddenly, everything looked different. I spent my days visiting hardware stores, interacting with retailers, shadowing Territory Sales Incharges, observing buying behaviour, understanding distributor dynamics, and learning why some products move while others never leave the shelf. One insight stood out more than anything: 👉 Sales isn't just about convincing customers—it's about making the right product available at the right outlet, at the right tim...