Cognizance

    Dr. Vandana Ahuja    Professor & Director    SIBM, Noida SIBM, Noida has partnered with Harvard Business Impact Education Dr. Pooja Sehgal Tabeck, LAXMAN DAS, Shiv Singh PhD for using HBS cases across a variety of disciplines. By making use of real life or realistic business situations, case method enables students to apply concepts, theories, and analytical tools to diagnose problems and make decisions. Instead of simply receiving information from the faculty, students actively participate in analysis, discussion, problem-solving, and decision-making. For courses on Digital Marketing we use HBS cases to cover topics like Social Media Marketing, Digital Transformation, Influencer Marketing, Customer Engagement, E-commerce, Online Consumer Behaviour, Search Engine Marketing, Digital Advertising, Marketing Analytics, Generative AI Marketing, Omnichannel Marketing. Cases like 'Growing with Digital Marketing: Evidence, Metrics, and Mistakes', 'Digital M...

    Dr. Vandana Ahuja   Professor & Director   SIBM, Noida Cinematic Pedagogy in Management Education-learning business through 'The Titan Story'. The Titan Story, recently aired on OTT platforms chronicles the story of the brand Titan and is a story of Vision, leadership, innovation, risk taking and organisational values. In the first year MBA class we recently made use of Cinematic Pedagogy to explain to students how entrepreneurial vision and organisational transformation can shape the future of businesses.  The Pedagogical Objectives were to enable students to -Analyse business strategy and diversification -Explorie innovation and brand building -Understand business vision and leadership decision making Post viewing discussions focussed on making concepts relatable, meaningful and memorable and the primary takeaway for the students was-'Great Businesses are not merely built on products. They are built on Purpose, People and Principles.' Students were abl...

 Dr. Vikas Garg SIBM, Noida Industry 5.0: Pioneering Business and Management Transformations Edited by Dr. Vikas Garg, Symbiosis Institute of Business Management, Noida, Symbiosis International (Deemed University), Pune, India. The next industrial revolution is no longer just about automation; it's about creating a future where technology empowers people. My edited book, Industry 5.0: Pioneering Business and Management Transformations (Emerald Publishing), explores how organisations can successfully navigate the transition from Industry 4.0 to a more human-centric, sustainable, and resilient industrial paradigm. The book examines the convergence of Artificial Intelligence, collaborative robotics, data analytics, digital transformation, sustainability, and ethical governance, highlighting how businesses can foster meaningful collaboration between humans and intelligent technologies. Through contributions from leading academicians and practitioners, the volume offers interdisciplina...

  Anshita Srivastava   MBA (2025-27)   SIBM, Noida This will give a brief introduction to what is currently on the horizon for marketing and what's coming next in marketing. Marketing has always gone through phases and changes, and with every change in technology and consumer behaviour, it has undergone an improvement. From mass media to data-driven, digital engagement, marketing has always travelled alongside and adapted to technology and the ever-changing consumer habits. The advent of Artificial Intelligence (AI) is a pivotal moment, however, as it is not just an enhancement of current marketing efforts, but a re-shaping of how marketing decisions are perceived, undertaken and continually improved. It is based on a summary of recent academic research and industry studies and reports (2020-2026) including McKinsey, PwC, Bain, Gartner and World Economic Forum studies and reports, two examples of brands are included. It's important to note at the beginning that there is s...

   Dr. Vandana Ahuja   Professor & Director   SIBM, Noida A management degree provides the foundation. But what truly prepares a graduate for the future is the ability to apply knowledge, adapt to change and make informed decisions. The business environment is evolving rapidly. AI, digital transformation, data-driven decision-making and changing consumer expectations are reshaping how organisations operate. As a result, tomorrow’s managers need more than functional expertise. They need analytical thinking, digital awareness, communication, creativity, empathy and strategic judgement. Applications for the MBA programme at SIBM Noida are open.  This is why management education must go beyond textbooks and examinations. Case studies, live projects, industry interactions, simulations and interdisciplinary learning can help students experience the complexity of real business decisions and understand how different functions come together to solve problems. A marke...

  Dr. Vandana Ahuja   Professor & Director   SIBM, Noida Artificial intelligence is changing how businesses operate. It can analyse vast amounts of data, automate processes, identify patterns and support faster decision-making. But as technology takes on more tasks, one question becomes increasingly important What remains uniquely human in management? The answer lies in judgement, empathy, curiosity, communication and the ability to lead people through uncertainty. At SIBM NOIDA, we believe management education must prepare students for both sides of this changing business landscape. Understanding technology is important, but so is understanding the people, behaviours and contexts in which that technology is applied. This is why contemporary management education cannot be only about learning how technology works. It must also develop the human capabilities to decide when, where and why it should be used. Because the managers of tomorrow will not simply manage technolo...