Cognizance

   Dr. Vandana Ahuja   Professor & Director   SIBM, Noida Across industries, the bottom rung of the career ladder is quietly vanishing. AI now drafts the first report, cleans the first dataset, and summarises the first research brief. The tasks that once trained a fresher for eighteen months are increasingly being completed in eighteen seconds. For students preparing to enter the workforce, this raises a real and uncomfortable question. If the tasks that once taught us the job are disappearing, how do we learn to lead it? The answer cannot be to compete with AI at routine, repetitive work. That was never really the point of entry-level experience. It has to be to enter the workforce already capable of what AI still cannot do: framing the right problem, reasoning through incomplete information, and taking responsibility for a decision. At SIBM NOIDA, this is why we do not measure a student's readiness by how efficiently they can execute a task. We measure it by ho...

  Symbiosis Institute of Business Management, Noida  conducted a Lean Six Sigma Certification Course from 7th to 10th September 2026 for the MBA 2026–28 batch, in collaboration with Grant Thornton . The programme focused on developing students’ understanding of process improvement, analytical thinking, problem-solving, and operational efficiency . Through industry-oriented sessions and practical learning, students were introduced to the application of Lean Six Sigma principles in addressing business challenges and improving organisational processes. The course familiarised students with the key stages of the Lean Six Sigma methodology— Define, Measure, Analyse, Improve, and Control (DMAIC) —and highlighted their relevance in achieving structured and sustainable process improvements. The certification initiative provided students with valuable industry exposure and an opportunity to strengthen skills that are relevant across diverse business functions. The successful comp...

    Dr. Vandana Ahuja    Professor & Director    SIBM, Noida SIBM, Noida has partnered with Harvard Business Impact Education Dr. Pooja Sehgal Tabeck, LAXMAN DAS, Shiv Singh PhD for using HBS cases across a variety of disciplines. By making use of real life or realistic business situations, case method enables students to apply concepts, theories, and analytical tools to diagnose problems and make decisions. Instead of simply receiving information from the faculty, students actively participate in analysis, discussion, problem-solving, and decision-making. For courses on Digital Marketing we use HBS cases to cover topics like Social Media Marketing, Digital Transformation, Influencer Marketing, Customer Engagement, E-commerce, Online Consumer Behaviour, Search Engine Marketing, Digital Advertising, Marketing Analytics, Generative AI Marketing, Omnichannel Marketing. Cases like 'Growing with Digital Marketing: Evidence, Metrics, and Mistakes', 'Digital M...

    Dr. Vandana Ahuja   Professor & Director   SIBM, Noida Cinematic Pedagogy in Management Education-learning business through 'The Titan Story'. The Titan Story, recently aired on OTT platforms chronicles the story of the brand Titan and is a story of Vision, leadership, innovation, risk taking and organisational values. In the first year MBA class we recently made use of Cinematic Pedagogy to explain to students how entrepreneurial vision and organisational transformation can shape the future of businesses.  The Pedagogical Objectives were to enable students to -Analyse business strategy and diversification -Explorie innovation and brand building -Understand business vision and leadership decision making Post viewing discussions focussed on making concepts relatable, meaningful and memorable and the primary takeaway for the students was-'Great Businesses are not merely built on products. They are built on Purpose, People and Principles.' Students were abl...

 Dr. Vikas Garg SIBM, Noida Industry 5.0: Pioneering Business and Management Transformations Edited by Dr. Vikas Garg, Symbiosis Institute of Business Management, Noida, Symbiosis International (Deemed University), Pune, India. The next industrial revolution is no longer just about automation; it's about creating a future where technology empowers people. My edited book, Industry 5.0: Pioneering Business and Management Transformations (Emerald Publishing), explores how organisations can successfully navigate the transition from Industry 4.0 to a more human-centric, sustainable, and resilient industrial paradigm. The book examines the convergence of Artificial Intelligence, collaborative robotics, data analytics, digital transformation, sustainability, and ethical governance, highlighting how businesses can foster meaningful collaboration between humans and intelligent technologies. Through contributions from leading academicians and practitioners, the volume offers interdisciplina...

  Anshita Srivastava   MBA (2025-27)   SIBM, Noida This will give a brief introduction to what is currently on the horizon for marketing and what's coming next in marketing. Marketing has always gone through phases and changes, and with every change in technology and consumer behaviour, it has undergone an improvement. From mass media to data-driven, digital engagement, marketing has always travelled alongside and adapted to technology and the ever-changing consumer habits. The advent of Artificial Intelligence (AI) is a pivotal moment, however, as it is not just an enhancement of current marketing efforts, but a re-shaping of how marketing decisions are perceived, undertaken and continually improved. It is based on a summary of recent academic research and industry studies and reports (2020-2026) including McKinsey, PwC, Bain, Gartner and World Economic Forum studies and reports, two examples of brands are included. It's important to note at the beginning that there is s...