Cognizance

  Anshita Srivastava   MBA (2025-27)   SIBM, Noida This will give a brief introduction to what is currently on the horizon for marketing and what's coming next in marketing. Marketing has always gone through phases and changes, and with every change in technology and consumer behaviour, it has undergone an improvement. From mass media to data-driven, digital engagement, marketing has always travelled alongside and adapted to technology and the ever-changing consumer habits. The advent of Artificial Intelligence (AI) is a pivotal moment, however, as it is not just an enhancement of current marketing efforts, but a re-shaping of how marketing decisions are perceived, undertaken and continually improved. It is based on a summary of recent academic research and industry studies and reports (2020-2026) including McKinsey, PwC, Bain, Gartner and World Economic Forum studies and reports, two examples of brands are included. It's important to note at the beginning that there is s...

   Dr. Vandana Ahuja   Professor & Director   SIBM, Noida A management degree provides the foundation. But what truly prepares a graduate for the future is the ability to apply knowledge, adapt to change and make informed decisions. The business environment is evolving rapidly. AI, digital transformation, data-driven decision-making and changing consumer expectations are reshaping how organisations operate. As a result, tomorrow’s managers need more than functional expertise. They need analytical thinking, digital awareness, communication, creativity, empathy and strategic judgement. Applications for the MBA programme at SIBM Noida are open.  This is why management education must go beyond textbooks and examinations. Case studies, live projects, industry interactions, simulations and interdisciplinary learning can help students experience the complexity of real business decisions and understand how different functions come together to solve problems. A marke...

  Dr. Vandana Ahuja   Professor & Director   SIBM, Noida Artificial intelligence is changing how businesses operate. It can analyse vast amounts of data, automate processes, identify patterns and support faster decision-making. But as technology takes on more tasks, one question becomes increasingly important What remains uniquely human in management? The answer lies in judgement, empathy, curiosity, communication and the ability to lead people through uncertainty. At SIBM NOIDA, we believe management education must prepare students for both sides of this changing business landscape. Understanding technology is important, but so is understanding the people, behaviours and contexts in which that technology is applied. This is why contemporary management education cannot be only about learning how technology works. It must also develop the human capabilities to decide when, where and why it should be used. Because the managers of tomorrow will not simply manage technolo...

Symbiosis Institute of Business Management, Noida (SIBM, Noida) organised a five-day KPMG Certification Programme on “Data-Driven Decision Making” from 17th to 21st August 2026 for the MBA 2026–28 batch, in collaboration with Grant Thornton . The programme was designed to enhance students’ understanding of data-driven approaches to managerial decision making and provide meaningful exposure to contemporary industry practices. Through expert-led sessions, practical case studies, and industry-oriented discussions , students explored the application of data and analytics in addressing real-world business challenges. The sessions emphasised the importance of analytical thinking, evidence-based decision making, and the effective interpretation of data across diverse business functions. The programme also provided students with an opportunity to connect academic concepts with practical industry perspectives. The successful completion of the programme, along with the KPMG Certification , ma...

Dr. Vandana Ahuja Professor & Director SIBM, Noida As we at Symbiosis set out to establish SIBM, Noida in 2023, it was vital for us to keep in mind the obvious-we were preparing students to be ready for a career in the Management domain and for this purpose they had to be equipped with five future-ready capabilities: Data-Driven Thinking, Strategic Problem Solving, Professional Communication, AI & Digital Fluency, & Leadership with a Global Mindset. Considering that we have students with all academic backgrounds, with work experience and without the same, we had to cater to a diverse population. We appreciated the fact that each student was different & each had their own sets of strengths and weaknesses, experiences & learning requirements. With this context, we set about inculcating these skills in our students. ANALYTICAL & DATA DRIVEN DECISION MAKING- Students were expected to develop the ability to interpret data, use analytical tools, and translate insights...

Dr. Vandana Ahuja Professor & Director SIBM, Noida Business does not wait for textbooks to be updated. Markets shift. Technologies evolve. Consumer behaviour changes. New business models emerge. And decisions that seemed right yesterday can demand a different perspective tomorrow. This is why, at SIBM Noida, we believe management education must remain in constant conversation with the world of business. For us, learning extends beyond the classroom which happens through conversations with industry leaders, real-world business cases, industry visits, contemporary tools and technologies, international exposure, and opportunities that encourage students to engage with business as it is being shaped today. From understanding the implications of AI and analytics to discussing real business challenges with practitioners, our endeavour is to create an environment where students don't simply learn concepts  they learn to question, interpret and apply them. Because a manager's educa...