Cognizance

Vasu Narang  MBA 2nd semester SIBM Noida vasu.narang2025@sibmnoida.siu.edu.in "In the era of 'quiet quitting' and 'moonlighting, ' 360° feedback is the lighthouse illuminating hidden currents, ensuring performance sails smoothly."   In today's contemporary business landscape, the adoption of 360-degree feedback has emerged as a pivotal strategy, offering a comprehensive mechanism to drive both personal and organizational growth. This feedback approach holds substantial relevance when examined from the perspectives of both marketing and human resources – akin to viewing a multifaceted gemstone through different facets. Consider the lens of marketing expertise. Within this context, 360-degree feedback transforms from a mere tool to a treasure trove for refining marketing strategies. In an environment characterized by swiftly shifting consumer preferences, the ability to adapt and innovate st...

  Sarvesh Tripathi MBA 2nd Semester Batch 2023-2025 SIBM, Noida sarvesh.tripathi2025@sibmnoida.siu.edu.in The pre-COVID-19 state of affairs for healthcare professionals in India, particularly for nurses, general duty assistants (Aaya), and paramedical staff, was significantly different from the current state of affairs. The workforce is tiny compared to the heavy demand. The lives of health providers are mostly unknown to young people. Social taboos have a big influence. This hampers youth since they are unaware of other healthcare-related careers and want to become doctors. Healthcare employees' circumstances, such as those of nurses and general duty assistants, were not favourable. Social perception is that they are underpaid and receive no recognition for their hard work. Only one successful industry remained in operation during COVID-19, while nearly all other important enterprises that supported the economy were shut down. These healthcare professionals were the foundation o...

   Avinash MBA 2nd Semester SIBM Noida avinash2025@sibmnoida.siu.edu.in I n recent years, the Indian financial industry has gone through a tremendous shift, which the creation of creative entrepreneurs has largely fuelled. The banking, lending, payments, and wealth management sectors are being revolutionized by these financial technology businesses. While there are a lot of potential clients for companies in this industry, they also address a lot of limitations relevant to the Indian market. In this article, we will analyse both the challenges and opportunities faced by entrepreneurs in India’s thriving banking industry. Navigating the complex regulatory landscape is one of the major barriers affecting fintech firms. The financial sector in India is extensively regulated, making it difficult for startups with limited funding to ensure compliance with rules on data privacy, cybersecurity, and financial licensing. For many entrepreneurs, acquiring capital continues to be a...