Cognizance

      Mr. Ashish Binayak   IInd SEM   MBA (2024-26) In an era where environmental consciousness is at the forefront of consumer priorities, businesses have increasingly embraced sustainability as a cornerstone of their branding strategies. However, not all that glitters is green. The phenomenon of "greenwashing" — the practice of conveying a false impression or providing misleading information about the environmental benefits of a product, service, or company — has emerged as a pressing challenge. While greenwashing allows companies to capitalize on consumer demand for eco-friendly practices, it also undermines genuine sustainability efforts and creates obstacles for both consumers and regulators. Greenwashing can take many forms, from vague claims like "eco-friendly" or "natural" to outright deception involving fabricated certifications and falsified data. A classic example includes products labeled as "biodegradable" without any evidence of mee...

     Mohit Maneger Tiwari,  II Sem MBA 2024-26 SIBM, Noida

MOURIPA DEB Ist SEM MBA (2024-26) SIBM, NOIDA Emotional intelligence (EI) is a game changer in the realm of leadership. From university classrooms to corporate boardrooms, the ability to understand and manage your emotions, as well as recognize and influence the emotions of those around you, is crucial. Emotional intelligence isn't just a buzzword; it' s a core competency for successful leaders. In business school, Emotional Intelligence (EI) is a crucial asset for student leaders. It involves understanding your own feelings and managing them, while also being aware of and influencing the emotions of others.  Imagine leading a team project: a student leader with high EI can recognize when team members are stressed or disengaged and address these issues effectively. For instance, if a group presentation is approaching and team members are feeling overwhelmed, an emotionally intelligent leader will provide support, offer encouragement, and help resolve any conflicts. Additionally...

KATAYANI KASHYAP I SEM MBA (2024-26) SIBM, NOIDA “The distance between dreams and reality is called Action!” – Brian Tracy This quote perfectly encapsulates my journey, and it’s especially poignant as I reflect on a significant milestone recently achieved by my partner, Devareddy Spoorthi Keya, and me. We secured 3rd place in the Impetus Case Competition, hosted online by the prestigious Indian Institute of Management Bangalore. This achievement marks not just a victory but a testament to the power of action in turning aspirations into tangible results. From the moment I embarked on my business school journey, I was excited by the prospect of diving into case studies and competitions. The Impetus Case Competition was particularly appealing due to its focus on addressing the gender gap in the workplace—an issue I am deeply passionate about. Although the competition was held online, the virtual format presented its own set of challenges and opportunities. The competition  core challe...

DHEEMANT PARASHAR I SEM MBA (2024-26) SIBM, NOIDA I recently had the incredible opportunity to attend the SANRAKSHAN Conclave at the Indian Institute of Management, Lucknow's Noida campus. The event was centered around a theme that resonates deeply with me: “Building Resilient Businesses through Sustainable Practices.” In an era where sustainability is not just a buzzword but a necessity, this conclave provided a platform for thought leaders, industry experts, and students to explore how businesses can evolve to meet the challenges of today and tomorrow. Representing Symbiosis Institute of Business Management, Noida, I participated in the biz quiz, which was both an exciting and educational experience. I had the privilege of competing alongside two of my extremely talented and inspirational peers, Tanaya Baidya and Varun Katoch. Together, we navigated through the thrilling four-round quiz and were thrilled to secure the second position. The quiz was intense, testing our knowledge o...

  Vatsel Gupta MBA (2023-25) 3rd  S emester SIBM Noida vatsel.gupta2025@sibmnoida.siu.edu.in I am delighted to share that I recently completed an enriching online summer school program in International Business at HSB Hochschule Bremen – City University of Applied Sciences. This incredible learning journey was guided by the exceptional Professor Michael Medlock, whose expertise and insights were invaluable. Understanding Global Market Dynamics One of the most significant takeaways from this program was gaining a deep understanding of global market dynamics. The course explored how various economic, political, and social factors influence international trade and investment decisions. I learned how global markets are interconnected, and how shifts in one part of the world can have ripple effects across the globe. This understanding is crucial for anyone involved in international business, as it allows for better anticipation of market trends and more informed decision-making. Th...