Turning Dreams into Reality: Our Triumph at the Online Impetus Case Competition
KATAYANI KASHYAP I SEM MBA (2024-26) SIBM, NOIDA “The distance between dreams and reality is called Action!” – Brian Tracy This quote perfectly encapsulates my journey, and it’s especially poignant as I reflect on a significant milestone recently achieved by my partner, Devareddy Spoorthi Keya, and me. We secured 3rd place in the Impetus Case Competition, hosted online by the prestigious Indian Institute of Management Bangalore. This achievement marks not just a victory but a testament to the power of action in turning aspirations into tangible results. From the moment I embarked on my business school journey, I was excited by the prospect of diving into case studies and competitions. The Impetus Case Competition was particularly appealing due to its focus on addressing the gender gap in the workplace—an issue I am deeply passionate about. Although the competition was held online, the virtual format presented its own set of challenges and opportunities. The competition core challenge