Cognizance

Ishita Srivastava MBA (2025-27) SIBM, Noida It has taken me a while to make my first post here but life has been moving fast. Assignments, case studies, new faces, and new lessons. A month into my MBA at Symbiosis Institute of Business Management, Noida and I am taking a moment to soak it all in and share this exciting update.  From day one, I have already begun to experience personal growth, surrounded by a community that’s incredibly supportive and collaborative. Let’s rewind a bit to the beginning of this journey: Excelsior 2025, our induction program, was a power-packed start with valuable insights from esteemed professionals across reputed organizations. We also had our first industrial visit to Mother Dairy, which made me realized the importance of quality control, understanding customer preferences, and packaging in the FMCG industry. I’m deeply thankful for the constant encouragement and vision of Dr. Vandana Ahuja Ma’am, whose leadership has already made a lasting impressi...

  Ms. Shakshi Rai  II-SEM MBA 2024-26 MBA( 2024-26) "Are you comfortable being uncomfortable?" – Amit Choudhary This question echoed through the hallways on my very first day at Symbiosis Institute of Business Management, Noida , during an insightful panel discussion on "Using Innovative Techniques for Developing Competitive Advantage in the Business World." I didn’t fully realize it then, but this question would come to define my journey so far. That day, we were encouraged to look beyond traditional learning and reflect on our own unique value , to continuously innovate ourselves , and to stay ahead of the curve —not just in terms of business strategy but in how we grow as individuals . Here are some of the key insights that stayed with me: 💡 Innovation is not a department—it’s a mindset. 💡 Invest in yourself. Know your strengths. Identify your gaps. 💡 Everything starts with self-management before you can lead or collaborate. 💡 Soft skills aren’t soft ...

Ms. Mansukh Kaur II-SEM MBA( 2024-26) The first step is the hardest, but it’s also the most rewarding. Every journey begins somewhere." Well, mine started!  I had the incredible opportunity to participate in—and win—my first-ever debate competition , on a topic that resonates deeply with me:  “Gender Equality: Reservation of Women in Government Jobs.” This topic is more than just a discussion point—it's a cause that fuels both my passion and purpose. Sharing the stage with talented peers, we explored challenging questions, questioned societal norms, and imagined what a truly inclusive future might look like. What struck me most was this realization: debates like these aren’t just about eloquence—they’re about impact. They are powerful tools to shift perspectives, ignite dialogue, and bring about change. That win wasn’t just a personal milestone; it felt like a moment of clarity. It reflected how far I’ve come on my MBA journey—from mastering case studies to leading club pr...

Mr. Karan Tripathi II-SEM MBA( 2024-26) Presenting our research paper titled “Critical Analysis of River Pollution Laws: A Case Study of Gomti” at the 4th Pritam Singh Memorial (PRISM) Conference held under the theme “Workplace Disruptions: Leadership Challenges and Organisational Sustainability.” The paper was selected under the ESG and Finance category. What began as an academic exercise for our Research Methodology course soon evolved into a deeper investigation of the complex intersection between environmental degradation, legal frameworks, and leadership accountability. The Gomti River, a tributary of the Ganga flowing through Uttar Pradesh, served as a stark symbol of the larger challenges India faces in environmental governance. The paper was well-received & sparked engaging discussions around  policy innovation, environmental ethics, and sustainable leadership —exactly the kind of discourse needed in today's climate-challenged world. Why Gomti? Why Now? Once rever...

Shubhi Gupta II-SEM MBA( 2024-26) Excited to share a new milestone in my journey — I’ve joined NBCC (India) Limited as a Marketing Intern , and my first week has already been a remarkable learning experience! NBCC, a Navratna Central Public Sector Enterprise , plays a pivotal role in shaping India’s infrastructure landscape. Stepping into the world of public sector marketing has given me a fresh perspective on how strategy and impact go hand in hand at such a large scale. Here’s what my first week looked like: 🔹 Understanding NBCC’s Vision : I explored the core values and the transformative work NBCC has undertaken across India’s infrastructure sector — from redevelopment to smart city projects. 🔹 Decoding Real Estate Basics : I delved into the RERA Act , and key concepts like FAR & FSI , carpet area vs. super saleable area , and freehold vs. leasehold properties , building a strong foundation in real estate terminology and compliance. 🔹 Analyzing Project Reports : I had t...

SRISHTI KATHURIA II-SEM MBA( 2024-26) I’m incredibly excited to share that I’ve started my summer internship at Vodafone Idea Limited as a Marketing Intern ! I've joined the Postpaid Marketing Team , and it’s already been an insightful experience diving into the dynamic world of Product Marketing and Revenue Strategy . These two pillars are essential for delivering customer value and driving business growth — especially in the ever-evolving telecom sector, where innovation and strategy go hand in hand. In just a short time, I’ve begun exploring how marketing decisions are made at scale, how strategies are aligned with customer needs, and how impactful campaigns are structured to enhance both brand value and user engagement. What excites me the most is the opportunity to work on real-world marketing challenges , learn from some of the brightest minds in the industry , and contribute meaningfully to a brand that connects millions across the nation. I’m truly grateful for this oppor...