NBCC (India) Limited: A New Chapter Begins!

Shubhi Gupta

II-SEM

MBA( 2024-26)

Excited to share a new milestone in my journey — I’ve joined NBCC (India) Limited as a Marketing Intern, and my first week has already been a remarkable learning experience!

NBCC, a Navratna Central Public Sector Enterprise, plays a pivotal role in shaping India’s infrastructure landscape. Stepping into the world of public sector marketing has given me a fresh perspective on how strategy and impact go hand in hand at such a large scale.

Here’s what my first week looked like:

🔹 Understanding NBCC’s Vision: I explored the core values and the transformative work NBCC has undertaken across India’s infrastructure sector — from redevelopment to smart city projects.

🔹 Decoding Real Estate Basics: I delved into the RERA Act, and key concepts like FAR & FSI, carpet area vs. super saleable area, and freehold vs. leasehold properties, building a strong foundation in real estate terminology and compliance.

🔹 Analyzing Project Reports: I had the opportunity to study in detail some of NBCC’s prominent projects including:

• Gurugram 37D Residential Project

• Plot No. 3, Lal Kothi, Jaipur

• NBCC Commercial Complex, Lucknow

🔹 Marketing with Purpose: What truly stood out is how marketing here is driven by research, strategic planning, scalability, and a strong sense of social responsibility.

🔹 Shifting My Perspective: I’m learning that real estate marketing isn’t just about promoting land or structures — it’s about communicating value, trust, and long-term impact.

As I continue this journey, I’m eager to deepen my understanding of how marketing fuels infrastructure growth, and how each campaign contributes to building the nation, brick by brick.

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