Bennett Coleman & Co. Ltd. (The Times of India) : Marketing Intern Journey

-

 


Mandeep Kaur

SEM - II 

MBA (2024-26)





Today marked the beginning of a new chapter in my professional journey as I joined Bennett Coleman & Co. Ltd. (The Times of India) as a Marketing Intern.


We often associate TOI with breaking news, entertainment, and current affairs. But through this internship, I've been introduced to an amazing initiative—“Newspaper in Education” (NIE) - which focuses on making news meaningful and engaging for students from classes 4 to 12 

This edition of the paper brings together a unique blend of : 

- Major news stories simplified for younger readers

- Fascinating tech insights in Wander & Wonder

- Contributions from students in Think Tank

- Fun facts in World and You

- School event highlights in School Scoop

- And much more!

It's truly an innovative approach to make learning enjoyable and develop reading habits early on.










Comments

Post a Comment

Popular posts from this blog

Finally First Day at B-School: A Dream Come True!

-
Image
MOURIPA DEB Ist SEM MBA (2024-26) SIBM, NOIDA Yeah Finally First Day at B-School: A Dream Come True! Let's write my side story. Beginning of an exciting new chapter in my life as I step into the halls of SIBM, starting my MBA journey. Joining a legacy of one of the top B-schools has always been my dream, and it's finally happening! I'm looking forward to this two-year journey, eager to learn and grow.  The journey to get here wasn't easy. Shifting from teaching to business administration, making the decision to study for an MBA, taking coaching, and even taking a gap year for entrance prep were all challenging steps. Convincing my parents and mastering quant as a biology student was tough, but every hurdle made me stronger. Walking into the auditorium for the induction program was an emotional moment. It felt like going from "one day" to "day one" of a dream realized. Despite my initial skepticism about joining the Noida campus, day one has alread...
Read more

AI vs. Human Creativity: Exploring the Boundaries of Innovation

-
Image
    Samaksh Nayyar MBA- I Semester Batch: 2023-25  samaksh.nayyar2025@sibmnoida.siu.edu.in     The interaction between artificial intelligence (AI) and human creativity has taken on significant relevance in the era of fast technological growth. The development of AI has spurred discussions about whether or not it can match or even outperform human creativity. This blog explores the subtle differences between AI and human creativity, showing the benefits, drawbacks, and surprising synergy between these two forces. In many sectors, AI has come a long way regarding creativity simulation. The ability of AI systems to simulate human-like creative outputs has been astoundingly shown in various fields, including music composition, artwork creation, poetry writing, and storytelling. Through the use of sophisticated neural networks and machine learning algorithms, these technologies are able to identify patterns in massive datasets and produce material that frequently ...
Read more