Best Practices-Case Based Teaching-Learning

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   Dr. Vandana Ahuja
   Professor & Director
   SIBM, Noida


SIBM, Noida has partnered with Harvard Business Impact Education Dr. Pooja Sehgal Tabeck, LAXMAN DAS, Shiv Singh PhD for using HBS cases across a variety of disciplines. By making use of real life or realistic business situations, case method enables students to apply concepts, theories, and analytical tools to diagnose problems and make decisions. Instead of simply receiving information from the faculty, students actively participate in analysis, discussion, problem-solving, and decision-making. For courses on Digital Marketing we use HBS cases to cover topics like Social Media Marketing, Digital Transformation, Influencer Marketing, Customer Engagement, E-commerce, Online Consumer Behaviour, Search Engine Marketing, Digital Advertising, Marketing Analytics, Generative AI Marketing, Omnichannel Marketing. Cases like 'Growing with Digital Marketing: Evidence, Metrics, and Mistakes', 'Digital Marketing at Unilever International' ,'The Vanca: Reworking Digital Marketing in strategy' and 'Accor: Strengthening the brand with Digital Marketing' upgrade the educator’s role to a learning facilitator, encouraging questioning, debate, critical thinking, and diverse perspectives among students.

Also, under SHODHSUTRA, the Research and Scholastic committee Dr. Ritesh Dwivedi Anshita Srivastava Ananya Sharma Suvidhi Jain Shubham Meharia Anika Chopra @Tanvi Khurana @Aditi Sharma Nitya Garg @Anushka Yadav Vatsala Singh of SIBM, Noida, we frequently have several case competitions.


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