Cognizance

   Nitya Garg   MBA (2026-28)   SIBM, Noida A seat at a table is much more than a chair. It's a chance to talk, negotiate, shape and, occasionally, dictate the discussion. The BRICS table has started playing an important role for India . What started off as an economic acronym has become a platform that brings together key emerging economies from regions, markets and political systems. BRICS provides India with opportunities to expand its financial cooperation, enter new markets, avail development finance, and also provide it with a wider platform to interact with the Global South. It also puts India in a room with a possibility for countries to work together on one thing, but compete on the other. But there is a bigger question, Is India's rise in BRICS just about a larger seat at the table, or is India starting to play a bigger role at the table? From an Acronym to a Global Platform The concept of BRICS started as an economic idea. Brazil, Russia, India and China a...

   Dr. Vandana Ahuja   Professor & Director   SIBM, Noida Across industries, the bottom rung of the career ladder is quietly vanishing. AI now drafts the first report, cleans the first dataset, and summarises the first research brief. The tasks that once trained a fresher for eighteen months are increasingly being completed in eighteen seconds. For students preparing to enter the workforce, this raises a real and uncomfortable question. If the tasks that once taught us the job are disappearing, how do we learn to lead it? The answer cannot be to compete with AI at routine, repetitive work. That was never really the point of entry-level experience. It has to be to enter the workforce already capable of what AI still cannot do: framing the right problem, reasoning through incomplete information, and taking responsibility for a decision. At SIBM NOIDA, this is why we do not measure a student's readiness by how efficiently they can execute a task. We measure it by ho...

  Symbiosis Institute of Business Management, Noida  conducted a Lean Six Sigma Certification Course from 7th to 10th September 2026 for the MBA 2026–28 batch, in collaboration with Grant Thornton . The programme focused on developing students’ understanding of process improvement, analytical thinking, problem-solving, and operational efficiency . Through industry-oriented sessions and practical learning, students were introduced to the application of Lean Six Sigma principles in addressing business challenges and improving organisational processes. The course familiarised students with the key stages of the Lean Six Sigma methodology— Define, Measure, Analyse, Improve, and Control (DMAIC) —and highlighted their relevance in achieving structured and sustainable process improvements. The certification initiative provided students with valuable industry exposure and an opportunity to strengthen skills that are relevant across diverse business functions. The successful comp...

    Dr. Vandana Ahuja    Professor & Director    SIBM, Noida SIBM, Noida has partnered with Harvard Business Impact Education Dr. Pooja Sehgal Tabeck, LAXMAN DAS, Shiv Singh PhD for using HBS cases across a variety of disciplines. By making use of real life or realistic business situations, case method enables students to apply concepts, theories, and analytical tools to diagnose problems and make decisions. Instead of simply receiving information from the faculty, students actively participate in analysis, discussion, problem-solving, and decision-making. For courses on Digital Marketing we use HBS cases to cover topics like Social Media Marketing, Digital Transformation, Influencer Marketing, Customer Engagement, E-commerce, Online Consumer Behaviour, Search Engine Marketing, Digital Advertising, Marketing Analytics, Generative AI Marketing, Omnichannel Marketing. Cases like 'Growing with Digital Marketing: Evidence, Metrics, and Mistakes', 'Digital M...

    Dr. Vandana Ahuja   Professor & Director   SIBM, Noida Cinematic Pedagogy in Management Education-learning business through 'The Titan Story'. The Titan Story, recently aired on OTT platforms chronicles the story of the brand Titan and is a story of Vision, leadership, innovation, risk taking and organisational values. In the first year MBA class we recently made use of Cinematic Pedagogy to explain to students how entrepreneurial vision and organisational transformation can shape the future of businesses.  The Pedagogical Objectives were to enable students to -Analyse business strategy and diversification -Explorie innovation and brand building -Understand business vision and leadership decision making Post viewing discussions focussed on making concepts relatable, meaningful and memorable and the primary takeaway for the students was-'Great Businesses are not merely built on products. They are built on Purpose, People and Principles.' Students were abl...

 Dr. Vikas Garg SIBM, Noida Industry 5.0: Pioneering Business and Management Transformations Edited by Dr. Vikas Garg, Symbiosis Institute of Business Management, Noida, Symbiosis International (Deemed University), Pune, India. The next industrial revolution is no longer just about automation; it's about creating a future where technology empowers people. My edited book, Industry 5.0: Pioneering Business and Management Transformations (Emerald Publishing), explores how organisations can successfully navigate the transition from Industry 4.0 to a more human-centric, sustainable, and resilient industrial paradigm. The book examines the convergence of Artificial Intelligence, collaborative robotics, data analytics, digital transformation, sustainability, and ethical governance, highlighting how businesses can foster meaningful collaboration between humans and intelligent technologies. Through contributions from leading academicians and practitioners, the volume offers interdisciplina...

  Anshita Srivastava   MBA (2025-27)   SIBM, Noida This will give a brief introduction to what is currently on the horizon for marketing and what's coming next in marketing. Marketing has always gone through phases and changes, and with every change in technology and consumer behaviour, it has undergone an improvement. From mass media to data-driven, digital engagement, marketing has always travelled alongside and adapted to technology and the ever-changing consumer habits. The advent of Artificial Intelligence (AI) is a pivotal moment, however, as it is not just an enhancement of current marketing efforts, but a re-shaping of how marketing decisions are perceived, undertaken and continually improved. It is based on a summary of recent academic research and industry studies and reports (2020-2026) including McKinsey, PwC, Bain, Gartner and World Economic Forum studies and reports, two examples of brands are included. It's important to note at the beginning that there is s...

   Dr. Vandana Ahuja   Professor & Director   SIBM, Noida A management degree provides the foundation. But what truly prepares a graduate for the future is the ability to apply knowledge, adapt to change and make informed decisions. The business environment is evolving rapidly. AI, digital transformation, data-driven decision-making and changing consumer expectations are reshaping how organisations operate. As a result, tomorrow’s managers need more than functional expertise. They need analytical thinking, digital awareness, communication, creativity, empathy and strategic judgement. Applications for the MBA programme at SIBM Noida are open.  This is why management education must go beyond textbooks and examinations. Case studies, live projects, industry interactions, simulations and interdisciplinary learning can help students experience the complexity of real business decisions and understand how different functions come together to solve problems. A marke...

  Dr. Vandana Ahuja   Professor & Director   SIBM, Noida Artificial intelligence is changing how businesses operate. It can analyse vast amounts of data, automate processes, identify patterns and support faster decision-making. But as technology takes on more tasks, one question becomes increasingly important What remains uniquely human in management? The answer lies in judgement, empathy, curiosity, communication and the ability to lead people through uncertainty. At SIBM NOIDA, we believe management education must prepare students for both sides of this changing business landscape. Understanding technology is important, but so is understanding the people, behaviours and contexts in which that technology is applied. This is why contemporary management education cannot be only about learning how technology works. It must also develop the human capabilities to decide when, where and why it should be used. Because the managers of tomorrow will not simply manage technolo...

Symbiosis Institute of Business Management, Noida (SIBM, Noida) organised a five-day KPMG Certification Programme on “Data-Driven Decision Making” from 17th to 21st August 2026 for the MBA 2026–28 batch, in collaboration with Grant Thornton . The programme was designed to enhance students’ understanding of data-driven approaches to managerial decision making and provide meaningful exposure to contemporary industry practices. Through expert-led sessions, practical case studies, and industry-oriented discussions , students explored the application of data and analytics in addressing real-world business challenges. The sessions emphasised the importance of analytical thinking, evidence-based decision making, and the effective interpretation of data across diverse business functions. The programme also provided students with an opportunity to connect academic concepts with practical industry perspectives. The successful completion of the programme, along with the KPMG Certification , ma...

Dr. Vandana Ahuja Professor & Director SIBM, Noida As we at Symbiosis set out to establish SIBM, Noida in 2023, it was vital for us to keep in mind the obvious-we were preparing students to be ready for a career in the Management domain and for this purpose they had to be equipped with five future-ready capabilities: Data-Driven Thinking, Strategic Problem Solving, Professional Communication, AI & Digital Fluency, & Leadership with a Global Mindset. Considering that we have students with all academic backgrounds, with work experience and without the same, we had to cater to a diverse population. We appreciated the fact that each student was different & each had their own sets of strengths and weaknesses, experiences & learning requirements. With this context, we set about inculcating these skills in our students. ANALYTICAL & DATA DRIVEN DECISION MAKING- Students were expected to develop the ability to interpret data, use analytical tools, and translate insights...

Dr. Vandana Ahuja Professor & Director SIBM, Noida Business does not wait for textbooks to be updated. Markets shift. Technologies evolve. Consumer behaviour changes. New business models emerge. And decisions that seemed right yesterday can demand a different perspective tomorrow. This is why, at SIBM Noida, we believe management education must remain in constant conversation with the world of business. For us, learning extends beyond the classroom which happens through conversations with industry leaders, real-world business cases, industry visits, contemporary tools and technologies, international exposure, and opportunities that encourage students to engage with business as it is being shaped today. From understanding the implications of AI and analytics to discussing real business challenges with practitioners, our endeavour is to create an environment where students don't simply learn concepts  they learn to question, interpret and apply them. Because a manager's educa...

 Dr. Vikas Garg  SIBM, Noida Symbiosis Institute of Business Management (SIBM), Noida, successfully conducted a 3-Day Competency Development Program on “Financial Accounting & Reporting” from 11th to 13th August 2026 in online mode. The programme was designed to strengthen participants’ understanding of financial accounting, corporate reporting and financial analysis , with a strong emphasis on practical application. The competency-oriented sessions combined conceptual discussions, practical examples, analytical exercises and case-based learning. The three-day programme followed a structured learning journey Day 1 – Accounting Fundamentals: Participants explored accounting principles and conventions, the accounting cycle, journal entries, ledger posting, preparation of financial statements, disclosure requirements, and an introduction to Ind AS and IFRS . Day 2 – Financial Reporting & Analysis: The sessions focused on ratio analysis, cash flow analysis, common-size ...

  By Nihar Satsangi and Shrinjoy Chakraborty SIBM, Noida Introduction For many years the global economy appeared to obey a simple rule to the effect that the more freely countries traded, the better off everyone was. It was possible for firms to produce their products in countries where it was cheaper to do so, to get their raw materials from another part of the world and then to sell their finished goods almost everywhere, with consumers enjoying lower prices, businesses being able to tap into bigger markets and the various countries becoming more closely linked through international trade. In recent years governments have begun to pose a new series of questions: what would happen if an important supply chain suddenly collapsed? What if a country became too reliant on another nation for technology, medicines or essential raw materials? And what if it turned out that economic dependence was a threat to national security? Where is trade liberalization now? Trade liberalisation just ...

- Dr. Vikas Garg     SIBM, Noida Regulation and Inclusivity in Finance and Accounting: Navigating Regulatory Frameworks and Technological Advancements Edited by Dr. Vikas Garg, Symbiosis Institute of Business Management, Noida, Symbiosis International (Deemed University), Pune, India. In an era where digital transformation is redefining the global financial ecosystem, achieving the right balance between innovation, regulation, and financial inclusion has become more important than ever. Our edited volume, Regulation and Inclusivity in Finance and Accounting: Navigating Regulatory Frameworks and Technological Advancements (Springer), explores how emerging technologies such as Artificial Intelligence, Blockchain, FinTech, and digital finance are reshaping regulatory practices while creating new opportunities for inclusive economic growth. Bringing together contributions from leading researchers and practitioners across the world, the book examines contemporary challenges in f...

 Subhanshu Bisht  SIBM, Noida     "The market has a way of teaching lessons that no textbook ever can." 📚➡️🏪 Over the past few weeks, I had the opportunity to intern with Pidilite Industries Limited as a Management Trainee in the Consumer Products – Maintenance (CP-MNT) division, where I worked on a project focused on "Accelerating sales growth through Range Selling". Like many MBA students, I entered the internship with frameworks, models, and plenty of classroom knowledge. Then I stepped into the market. And suddenly, everything looked different. I spent my days visiting hardware stores, interacting with retailers, shadowing Territory Sales Incharges, observing buying behaviour, understanding distributor dynamics, and learning why some products move while others never leave the shelf. One insight stood out more than anything: 👉 Sales isn't just about convincing customers—it's about making the right product available at the right outlet, at the right tim...

 Anika Chopra SIBM, Noida I am delighted to share that I have joined Symbiosis Institute of Business Management, Noida to pursue my MBA. This marks the beginning of an exciting journey of learning, growth, and transformation. I had the privilege of participating in Excelsior 2026 (Deeksharambh), an enriching 9 day induction program that blended academic orientation, industry exposure, personal development, and leadership insights. Day 1: The journey began with a welcome address by Dr. Vandana Ahuja ma'am, Professor & Director, SIBM Noida, followed by insightful sessions from industry leaders including Mr. Umang Monga sir (CEO, Harrison Group), Ms. Simin Askari ma'am (CHRO, DS Group), Ms. Shilpa Narang Jerath ma'am (CHRO, Oppo India), and Mr. Rajat Bhatia sir (CHRO, Fareportal). Their experiences highlighted the evolving expectations from future business leaders. Day 2: Dr. Ritesh Dwivedi sir (Faculty, SIBM Noida) led engaging ice-breaking activities and shar...